The improvements in the Apple iPad specifications beg the question…should we abandon the android tablet computers in favor of this device? There is no doubt that the Apple iPad is a bestseller regardless of the criteria that you use to assess it. However its competitors are also not giving up that easily. They are interested in measuring up to the high standards that have been set. The design qualities of Apple products are never in dispute. They are masters at producing things that are interesting for modern audiences. Why exactly are they the best thing that is happening to the consumer electronics market today?
- Apple’s Numerical Strength: It was reported that the brand had sold about 60 million Apple iPads since the product launch. Those are figures which any consumer electronics company would die for. The consumers tend to buy these babies in bulk because they deliver high value. Pricing may be on the extravagant side but when you take everything into consideration, Apple remains the favored brand. This gadget is a mere two years old but already it is making record gains on a market that is well known for its competitiveness. Meanwhile tablet computers are acquiring that disturbing reputation for being bloated and inefficient.
- A resilient marketing strategy from Apple: When the iPad was announced way back in 2010, the critics got going. They complained that it was nothing more than an oversized iPhone but the brand knew exactly what it was doing. In any case the consumers have embraced the Apple iPad…size and all. It is a testament to the strong marketing instincts that the brand has displayed over the years. Even the practical Netbook Computers failed the practicality test which is absolutely essential for success.
- Getting rid of the problems associated with the Notebook: Without doubt the Apple iPad was a revelation for those users who were tired of working with a clamshell-style device that was made worse by the presence of a miniscule screen. The keyboard was too close for comfort and you never really felt that this could ever become a comfortable experience. The general dissatisfaction with the old notebooks has worked in the iPad’s favor because many people see it as a definitive alternative. The responsive and accurate touchscreen is an added bonus. The same trick was used to push the iPhone towards its heights.
Apart from the impressive hardware that has been extensively reviewed, the Apple iPad benefitted from software that was regularly updated to meet consumer needs. That meant that we were in effect using the same model but it was clear that there were improvements being made to it all the time. The freshness of design was consequently complemented by the modernity of the software applications in question. That is the foundation that has gradually turned this into a bestseller. There will be the naysayers who argue that the Apple iPad is too stylized for the real world but in reality that is precisely what the consumer needs. It is an age of rapidly changing software and hardware. Any electronic device that does not live up to expectation is going to be set aside.
- J. Prokazza,” How does Apple's iPad compare with Android tablet computers?”, 17th Jun 2012, Computer Active